Luis Armando La Rosa was born in 1956. He started his career as Main Barman at a Night Club in Lima but later continued his apprenticeships in the hospitality industry in Paraguay, Argentina and Bolivia. In 1982 he returned to Peru where he gained culinary experiences in cities like Cusco, Arequipa, Huaraz and Nazca. In 1993, he created and became the principal spokesperson about NovoAndina
food. In 1988, he started working as a gastronomical journalist and food critic for El Comercio (the main newspaper in Peru).
In 2000, he published "Tecnicas Culinarias y de Repostería"- Culinary and Pastry Techniques and "La cocina peruana de Don Cucho" - Peruvian Cuisine of Don Cucho - which its sole objective is to set the stage for standardization of the Peruvian cuisine and in this way achieve internationalization of the Peruvian flavors and tastes. He currently owns and manages "La Casa de Don Cucho
" considered the best restaurant in the city and stars in several TV cooking shows. Chef La Rosa has taught most of the leading chefs in Peru and is considered the master in the preparation of Cebiche
. He also teaches at CENFOTUR (Centro de Fromacion Turistica), the main institute in Lima where to study tourism.